Winning in emerging markets : a road map for strategy and execution
Tarun Khanna; Krishna G. Palepu
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Khanna, Tarun ; Palepu, Krishna G. |
| Publisher: |
Boston, Mass. : Harvard Business Press |
| Subject: | Handel | Trade | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Schwellenländer | Emerging economies | Internationales Management | Markterschließung | Emerging Market | Internationalisierung | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 247 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena. 1003 |
| ISBN: | 978-1-4221-6695-6 ; 1-4221-6695-3 |
| Classification: | Marketing ; Wettbewerb |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003879187