Winning in high velocity markets: the case of BSkyB
Year of publication: |
2012
|
---|---|
Authors: | Oliver, John J. |
Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 28.2012, 10, p. 3-5
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Dynamic capability | Superior performance | Resource investment | Firm adaptation | Competitive advantage | Media management |
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