Winning on the marketing front : the corporate manager's game plan
| Year of publication: |
1986 ; 1. [Dr.]
|
|---|---|
| Authors: | Cohen, William A. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Marketing | Unternehmensplanung | Strategische Planung |
| Extent: | X, 381 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-471-81935-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004053787