Extent: | XII, 238 S. |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Includes bibliographical references and index. - Enth. 9 Beitr. The emergence of the Indian consumer -- The promise of organized food retail in India -- Toward a credit-driven consumer culture: credit cards' influence on the Indian Lifestyle -- The challenge of India's mobile telecom market -- India's airline industry: fair skies ahead? -- India's changing hospitality industry -- India's pharmaceutical industry: a shift in strategy -- Social entrepreneurship: empowering India's poor -- The Tata Nano: innovating from the ground up. |
ISBN: | 978-0-8101-2695-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008669689