Winning strategies for the Indian market
edited by Anuradha Dayal-Gulati and Dipak Jain
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Dayal-Gulati, Anuradha (contributor) ; Jain, Dipak (contributor) |
| Publisher: |
Evanston, Ill. : Northwestern University Press |
| Subject: | Internationales Marketing | International marketing | Marktgröße | Market size | Strukturwandel | Structural change | Indien | India |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
9 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XII, 238 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Enth. 9 Beitr. The emergence of the Indian consumer -- The promise of organized food retail in India -- Toward a credit-driven consumer culture: credit cards' influence on the Indian Lifestyle -- The challenge of India's mobile telecom market -- India's airline industry: fair skies ahead? -- India's changing hospitality industry -- India's pharmaceutical industry: a shift in strategy -- Social entrepreneurship: empowering India's poor -- The Tata Nano: innovating from the ground up. |
| ISBN: | 978-0-8101-2695-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008669689