Winning ugly : profit maximizing marketing strategies for ugly foods
Year of publication: |
2022
|
---|---|
Authors: | Qi, Danyi ; Penn, Jerrod ; Li, Ran ; Roe, Brian |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-12
|
Subject: | Food loss | Food waste | Profitability | Quality differentiation | Ugly food | Ernährungssicherung | Food security | Lebensmittel | Food | Ernährungsindustrie | Food industry | Abfallvermeidung | Waste prevention | Lebensmittelkonsum | Food consumption | Marketingmanagement | Marketing management | Gewinn | Profit |
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