Winning with customers : a playbook for B2B
D. Keith Pigues ; Jerry Alderman
| Year of publication: |
2010
|
|---|---|
| Authors: | Pigues, D. Keith ; Alderman, Jerry D. |
| Publisher: |
Hoboken, N.J. [u.a.] : Wiley |
| Subject: | Beziehungsmarketing | Kundendienst | Customer relations--Management. | Consumer satisfaction. | Customer services--Management. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIX, 429 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-54799-1 ; 0-470-54799-5 |
| Source: |
Persistent link: https://www.econbiz.de/10008688005