“Winter sports under a summer sun”: the marketing of Sun Valley ski resort in the 1930s
Year of publication: |
2012
|
---|---|
Authors: | Esson, Dylan J. |
Other Persons: | Hardy, Stephen (ed.) |
Published in: |
Journal of Historical Research in Marketing. - Emerald Group Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 4.2012, 4, p. 554-577
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Tourism | Skiing | Advertising | Market research | United States of America | Railroads | Marketing history | Sports |
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