Wipro Technologies Europe (a)

How does the new president of an IT division of a global company that originally sold cooking oil attract, develop, and retain key talent in the quickly changing high-tech business? This story illustrates the cultural challenges of transforming an Indian company in order to enhance its global effectiveness. The A case demonstrates some of the methods Wipro Technologies used to leverage differences in the workforce to create competitive advantages for the firm. The B case (UVA-OB-0763) further describes some of Sudip Nandy's ideas for business growth. In the C case (UVA-OB-0778), which updates the business situation to late 2002, Nandy reviews more strategies. Wipro illustrates the importance of national culture and ethnicity issues to everything a large corporation does, including its own culture of origin, the cultures of its potential customers, and the cultures of its employees. This case series lends itself well to unfolding the Hofstede cultural model during class