"Wir können auch über uns selbst lachen"
Hasso Kaempfe; Michael Gatermann
| Year of publication: |
2007
|
|---|---|
| Authors: | Kaempfe, Hasso ; Gatermann, Michael |
| Published in: |
Akzente. - Köln : McKinsey & Company, Consumer Industries & Retail Group, ZDB-ID 1447507-8. - 2007, 1, p. 16-19
|
| Subject: | Mast-Jägermeister AG <Wolfenbüttel> | Spirituosenindustrie | Spirits industry | Markenführung | Brand management | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Deutschland | Germany |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Interview |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003537048