Wirkung humorvoller Printwerbung : eine Analyse moderierender Effekte zielgruppenspezifischer Merkmale
Uta Schwarz
| Year of publication: |
2011
|
|---|---|
| Authors: | Schwarz, Uta |
| Subject: | Printwerbung | Print advertising | Humor | Werbewirkung | Advertising effects | Nationalkultur | National culture | Geschlecht | Gender | Vergleich | Comparison | Deutschland | Germany | Russland | Russia | Spanien | Spain |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 31, XIV, [25] Bl. graph. Darst. 30 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dresden, Univ., Fak. Wirtschaftswissenschaften, Diss., 2011 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009707346