Wirkung und Wirkungsparameter von Kundenzeitschriften : wirkungstheoretische Analyse und feldexperimentelle Befunde
Jens Engelmann
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Engelmann, Jens |
| Publisher: |
Stuttgart : Steinbeis-Ed. |
| Subject: | Öffentlichkeitsarbeit | Public relations | Zeitschrift | Magazine | Werbemittel | Promotional materials | Werbewirkung | Advertising effects | Feldforschung | Field research | Deutschland | Germany | Kundenzeitschrift |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | 309 S. Ill., graph. Darst. 230 mm x 160 mm, 594 gr. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Berlin, Steinbeis-Hochschule, Diss., 2009 |
| ISBN: | 978-3-941417-04-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003918281