Wirkung von streaming Media-Werbung
von Günter Silberer, Jan-Frederik Engelhardt und Jens Fedor Deiters
| Year of publication: |
2005
|
|---|---|
| Authors: | Silberer, Günter ; Engelhardt, Jan-Frederik ; Deiters, Jens Fedor |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 27.2005, 1, p. 7-23
|
| Subject: | Internet | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002571146