Wirkungen des Influencer Marketing auf Instagram
Joachim Riedl, Lisa von Luckwald; M.Sc.
| Year of publication: |
March 2019 ; revised Feb. 2019, v5.2
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|---|---|
| Authors: | Riedl, Joachim ; Luckwald, Lisa von |
| Publisher: |
[Weidenberg] : Access Marketing Management e.V. |
| Subject: | Influencer marketing | print advertising | attitude | two-component theory | emotion | cognition | involvement | situational factors | personal traits | big five | cosmetics | GLM |
freely available
| Extent: | 1 Online-Ressource (circa 39 Seiten) Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Zusammenfassung in englischer Sprache |
| ISBN: | 978-3-945456-18-7 |
| Other identifiers: | hdl:11159/3493 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012108684