Extent: | Online-Ressource (XIX, 282 S. 75 Abb, digital) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Description based upon print version of record Markenkrise -- Produktbedingte Markenkrise -- Ethisch bedingte Markenkrise -- Markenkrisenreaktionsstrategie -- Soothing-Strategie. . |
ISBN: | 978-3-658-00061-5 ; 978-3-658-00060-8 |
Other identifiers: | 10.1007/978-3-658-00061-5 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014016391