Wirkungsindikatoren für Kundenzeitschriften
Alexa Luksch; Helmut Schneider
| Year of publication: |
2009
|
|---|---|
| Authors: | Luksch, Alexa ; Schneider, Helmut |
| Publisher: |
Berlin : SMI |
| Extent: | III, 71 S. graph. Darst. |
|---|---|
| Series: | Marketing und Dialogmarketing : Arbeitspapier. - Berlin : SMI, ISSN 1868-3673, ZDB-ID 2495767-7. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009520868