Wirkungsvolle Produkt-PR : Einblicke in die Welt der Fachpresse
Dietrich Homburg; Nora Crocoll
| Year of publication: |
2010 ; 1. Aufl.
|
|---|---|
| Authors: | Homburg, Dietrich ; Crocoll, Nora |
| Publisher: |
Göttingen, Niedersachs : Business Village |
| Subject: | Öffentlichkeitsarbeit | Public relations | Informationsverbreitung | Information dissemination | Unternehmen | Pressearbeit |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [businessvillage.de] ; Description [businessvillage.de] |
| Extent: | 185 S. Ill. 210 mm x 150 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Erscheint: 17. Juli 2010 |
| ISBN: | 978-3-86980-014-1 ; 978-3-86980-070-7 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003945364