Wish versus worry : ownership effects on motivated judgment
Year of publication: |
2013
|
---|---|
Authors: | Dai, Xianchi ; Hsee, Christopher K. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 2, p. 207-215
|
Subject: | Kaufmotiv | Consumer motivation | Unterernährung | Undernutrition | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour |
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