Extent: | XVII, 260 S. Ill., graph. Darst. 21 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Erlangen-Nürnberg, Univ., Diss., 2007 |
ISBN: | 978-3-8350-0906-6 ; 3-8350-0906-0 |
Classification: | Marketing ; Betriebliche Information und Kommunikation |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003522513