With suspicious (but happy) minds : mood's ability to neutralize the effects of suspicion on persuasion
Year of publication: |
2009
|
---|---|
Authors: | DeCarlo, Thomas E. ; Barone, Michael J. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 3, p. 326-333
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Kundenservice | Customer service | Varianzanalyse | Analysis of variance |
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