Witnessing moral violations increases conformity in consumption
Year of publication: |
December 2017
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Authors: | Dong, Ping ; Zhong, Chen-Bo |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 4, p. 778-793
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Subject: | moral violation | conformity | social influence | consumer choice | social order | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Soziale Norm | Social norm | Soziale Beziehungen | Social relations | Verhaltensökonomik | Behavioral economics | Experiment |
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