Women Online Shopping : A Critical Review of Literature

Woman online shopping is under researched. The author found very few published contents on the topic. This impelled the researcher to undergo a brief review of existing, although comparatively small, literature. The literature suggests that women have lesser trust in online shopping as compared to their male counterparts. The strata of women shoppers can be divided in three distinct group’s viz., above 55 years of age, 36-55 years and 15-35 years. The growth in adaptation in online shopping has been observed in the age group of 15- 35 years. The increased number of working lady in this group is one among the several reasons. Different types of conceptual information presented in the study are the result of observation, in depth reading, and rational judgement of the author