Wooing zoomers : marketing to the mature traveler
Year of publication: |
2010
|
---|---|
Authors: | Hudson, Simon |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 28.2010, 4, p. 444-461
|
Subject: | Tourismusmarketing | Tourism marketing | Altersgruppe | Age group | Konsumentenverhalten | Consumer behaviour | Trend |
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