Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Laura Bohrer
| Year of publication: |
2013
|
|---|---|
| Authors: | Bohrer, Laura |
| Institutions: | Universität Mannheim (degree granting) |
| Publisher: |
Mannheim : Universität, Fakultät für Betriebswirtschaftslehre |
| Subject: | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Mund-zu-Mund-Werbung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 169 Seiten Diagramme (schwarz-weiß) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dissertation, Universität Mannheim, 2013 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010253677