Word of mouth and interpersonal communication : a review and directions for future research
Year of publication: |
2014
|
---|---|
Authors: | Berger, Jonah |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 4, p. 586-607
|
Subject: | Word of mouth | Social influence | Viral marketing | Virales Marketing | Kommunikation | Communication | Social Web | Social web |
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