Word of mouth and the viewing of television programs
Year of publication: |
2007
|
---|---|
Authors: | Romaniuk, Jenni |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 4, p. 462-471
|
Subject: | Fernsehprogramm | Television programme | Mediennutzung | Media usage | Soziales Netzwerk | Social network | Kommunikation | Communication | Werbewirkung | Advertising effects | USA | United States |
-
Frisch, Florian, (2004)
-
Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim, (2007)
-
Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed, (2007)
- More ...
-
Nenycz-Thiel, Magda, (2019)
-
Modeling brand market share change in emerging markets
Romaniuk, Jenni, (2018)
-
Positive and negative brand beliefs and brand defection/uptake
Winchester, Maxwell, (2008)
- More ...