Word of mouth communication as a driving force for music selection : challenges and threats for the music industry
George Frigkas; Evangelia Sinodinou; Fotini Skapinaki
| Year of publication: |
2010
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|---|---|
| Authors: | Frigkas, George ; Sinodinou, Evangelia ; Skapinaki, Fotini |
| Published in: |
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008. - Singapore [u.a.] : Imperial College Pr., ISBN 1-84816-509-9. - 2010, p. 519-522
|
| Subject: | Musikwirtschaft | Music industry | Musik | Music | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003951176