Word of mouth communication in political marketing : understanding and managing referrals
Year of publication: |
2020
|
---|---|
Authors: | Chowdhury, Tamgid Ahmed ; Naheed, Shahneela |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 3, p. 290-313
|
Subject: | Bangladesh | developing countries | multidimensional model | political marketing | Word of mouth communication | Virales Marketing | Viral marketing | Bangladesch | Entwicklungsländer | Developing countries |
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