Word-of-mouth communications in marketing : a meta-analytic review of the antecedents and moderators
Year of publication: |
2008
|
---|---|
Authors: | Matos, Celso Augusto de ; Rossi, Carlos Alberto Vargas |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 4, p. 578-596
|
Subject: | Virales Marketing | Viral marketing | Erfolgsfaktor | Success factor | Marketingtheorie | Marketing theory |
-
Vana, Alin Sergiu, (2009)
-
Pütz, Christoph, (2009)
-
Viral marketing : a large scale field experiment
Toubia, Olivier, (2009)
- More ...
-
Matos, Celso Augusto de, (2009)
-
Online games : consuming, experiencing and interacting in virtual worlds
Fleck, João Pedro dos Santos, (2013)
-
Online identity construction : how gamers redefine their identity in experiential communities
Pinto, Diego Costa, (2015)
- More ...