Word-of-mouth in contemporary Hollywood
Simon Hewitt
| Year of publication: |
2024
|
|---|---|
| Authors: | Hewitt, Simon |
| Publisher: |
Abingdon, Oxon : Routledge, |
| Subject: | Virales Marketing | Viral marketing | Filmwirtschaft | Film industry | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
Online Resource
| Extent: | 1 online resource. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-32857-5 ; 1-003-32857-1 ; 978-1-000-91761-1 ; 1-000-91761-4 ; 978-1-000-91758-1 ; 1-000-91758-4 ; 978-1-032-35304-3 ; 978-1-032-35784-3 |
| Other identifiers: | 10.4324/9781003328575 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015068449