WORD-OF-MOUTH MARKETING AND ENTERPRISE STRATEGIES: A BOTTOM-UP DIFFUSION MODEL
Year of publication: |
2011
|
---|---|
Authors: | Remondino, Marco |
Published in: |
Annals of Spiru Haret University, Economic Series. - Facultatea de Finante şi Banci. - Vol. 2.2011, 2, p. 101-105
|
Publisher: |
Facultatea de Finante şi Banci |
Subject: | viral marketing | social diffusion | word of mouth | simulation |
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