Word of mouth opportunity : why recommendation likelihood overestimates positive word of mouth
Year of publication: |
2018
|
---|---|
Authors: | Burnham, Thomas A. ; Leary, R. Bret |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 26.2018, 4, p. 368-389
|
Subject: | Virales Marketing | Viral marketing | Messung | Measurement | Wahrscheinlichkeitsrechnung | Probability theory | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction | USA | United States |
-
Freed, Larry, (2013)
-
Freed, Larry, (2013)
-
Manyanga, Wilbert, (2022)
- More ...
-
Meng, Matthew D., (2019)
-
Mitigating the detrimental effect of skeuomorphism on gambling behavior
Meng, Matthew D., (2021)
-
The effects of implicit firm theory on customer engagement and firm-related judgments
Leary, R. Bret, (2021)
- More ...