Work Smarter - Smart marketers meet the challenge of delivering better results by investing in marketing performance capabilities.
| Year of publication: |
2008
|
|---|---|
| Authors: | Donthu, Naveen ; Eechambadi, Naras ; Srivastava, Rajendra K. ; Thomas, Greg |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 17.2008, 5, p. 34-39
|