Workers go shopping in Argentina : the rise of popular consumer culture

Natalia Milanesio

Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption. - Provided by publisher

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Year of publication:	2013
Authors:	Milanesio, Natalia
Publisher:	Albuquerque, NM : University of New Mexico Press
Subject:	Konsumentenverhalten \| Consumer behaviour \| Verbraucher \| Consumers \| Konsum \| Consumption \| Ethnologie \| Ethnology \| Arbeiterklasse \| Working class \| Wirtschaftsgeschichte \| Economic history \| Argentinien \| Argentina \| Wirtschaftsentwicklung \| Verbraucherverhalten \| Massenkonsum \| Arbeiter \| Sozialer Wandel \| Geschichte 1946-1955
Description of contents:	Table of Contents [gbv.de] ; Description [hsozkult.de] ; Description [h-net.org]

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Extent:	XI, 307 S. Ill.
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Bibliografie
Language:	English
Notes:	Literaturangaben Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today.
ISBN:	978-0-8263-5241-5 ; 9780826352415 ; 978-0-8263-5243-9
Classification:	Mittelamerika, Südamerika ; Sozialgeschichte
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009727323