Working smart to win back lost customers the role of coping choices and justice mechanisms
Annie H. Liu, Richa Chugh and Albert Noel Gould
| Year of publication: |
2016
|
|---|---|
| Authors: | Liu, Annie H. ; Chugh, Richa ; Gould, Albert Noel |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 3/4, p. 397-420
|
| Subject: | Coping | Justice theory | Customer reacquisition | Stressful sales situations | Win-back | Gerechtigkeit | Justice | Absatz | Sales | Kunden | Customers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-10-2014-0642 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011574418