Working the limits of method : the possibilities of critical reflexive practice in marketing and consumer research
Year of publication: |
2009
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Authors: | Bettany, Shona ; Woodruffe-Burton, Helen |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 7/8, p. 661-679
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Subject: | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Universitäre Forschung | University research | Wissenschaftstheorie | Philosophy of science | Theorie | Theory |
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