Working together or separately? : the role of different review arguments in consumers' home-sharing service purchasing : evidence from China
Yanya Ruan and Ni Liang
| Year of publication: |
2023
|
|---|---|
| Authors: | Ruan, Yanya ; Liang, Ni |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 6.2023, 3, p. 1121-1143
|
| Subject: | Argument types | Online reviews | Purchase intention | Sharing economy | China | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Share Economy | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHTI-01-2022-0036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014364001