Working within resource constraints : a qualitative segmentation study
Year of publication: |
2021
|
---|---|
Authors: | Ibrahim, Ali ; Rundle-Thiele, Sharyn ; Knox, Kathy |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 3, p. 247-263
|
Subject: | Focus group | qualitative segmentation | social marketing | United Arab Emirates | Vereinigte Arabische Emirate | Qualitative Methode | Qualitative method | Social Marketing | Social marketing | Marktsegmentierung | Market segmentation |
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