Working Women and Investment Behavior

Development of working women for the past ten years in Indonesia has been increasing very significantly. The working women is one of motor of economy growth of a country, their income will affected to Gross Domestic Product. With their personal income, working women can participate in financial decisions in their family. Or at least working women can make a personal financial planning and financial goal with their own decision. Working Women will usually do the allocation of funds for private investment. In the world of banking and investment, there is a wide range of products that can be accessed by investors. According to women behavior in doing investment, they have a tendency to invest for family welfare and for long-term purposes. This paper will discuss about banking products and capital market, that can be used as a reference for the working women who interested to do investment. As idiom "do not put your egg in one basket," portfolio diversification could be taken as consideration for reducing portfolio risk. Several banking products and mutual fund products could be manage as their portfolio. As well as risk profile of each investor, investment portfolio will help working women work for achieving their personal financial goal and investment objectives. This paper will give some illustration of working women's investment behavior according to their risk profile and to achieve their financial goal. Through managing their portfolio by accessing some investment products in the banking and capital markets which are suitable for working women