World Class Communication : How Great CEO's Win with the Public, Shareholders, Employees, and the Media

Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat. Reveals the keys to successful shareholder communication Tips for winning in the media-every time out Expert tips for developing powerful public speaking techniques Discover how to rally employee support and performance through communication There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience-from shareholder meetings to corporate communications to handling crises.

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Year of publication:	2012 ; 1st ed.
Authors:	Scudder, Virgil
Other Persons:	Scudder, Ken (contributor) ; Rosenfeld, Irene B (contributor)
Publisher:	Somerset : John Wiley & Sons, Incorporated
Subject:	Interne Kommunikation \| Internal communication \| Öffentlichkeitsarbeit \| Public relations \| Management
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	1 online resource (238 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources. World Class Communication: How Great CEOs Win with the Public, Shareholders, Employees, and the Media; Copyright; Contents; Foreword; Preface; Acknowledgments; Part I: The Essentials of Successful Communication; Chapter 1: The Scudder Method; The Key Elements; The Communication Funnel; Headline-Elaborate-Detail; The Path to Being a Great Communicator; Chapter 2: You Are a Brand: Make It the Right One; Image=Brand; Finding the Right Brand for You; The CEO's Presence; Your Look; Public Appearances; Philanthropy and Your Brand; Public Behavior Affects Your Brand Your Internal Brand and Investor ImageChapter 3: Active Listening: A Critical Management Tool; Asking the Right Questions; Listening to Advisors; The Price of Not Listening; Voices from Inside Your Organization; Listening Sets Your Corporate Culture; Talking, and Listening, to Yourself; Hearing the Outside Voices; Listening to Anonymous Voices; Notes; Chapter 4: Customs, Culture, and Language Count: Engage Humbly; Learn the Local Business Customs; Your Company's Culture; Regional Cultures; Chapter 5: Where's the CCO?; PR Must Report Directly to the CEO What Does Corporate Public Relations Do?Working with Your Head of Communications; Principles of Good PR; Chapter 6: Words Matter; ""Strong"" versus ""Growing Stronger""; Lose the MBA Phrasebook; The Right Word Can Preempt Problems; The Wrong Words Last a Lifetime; At This Point in Time . . .; The Right Words in Another Language; Chapter 7: Be Strong: Apologize; Dangers of Not Apologizing; Who Should Hear Your Apology?; What Should an Apology Include?; Notes; Part II: Vital Constituencies; Chapter 8: Investors: Handle with Care; Credibility and Transparency Rule; Quarterly Earnings Calls Preparing for the CallThe Q&A; Writing the Opening; Earnings News Release; Emerging Issues and Trends; Investor Days; The Annual Meeting; Face-to-Face Contact; The Worst Earnings Call Ever?; Notes; Chapter 9: Employees: A Vital Audience; Face-to-Face Is Best; The Personal Touch; Using Today's Resources; Two Good Small-Scale Examples; Note; Chapter 10: CEOs and Boards: Times Have Changed; Successful Partnership; Meeting the Board Face-to-Face; Relationships and Persuasion; What Your Board Gives You; Part III: The Media Factor; Chapter 11: The News Media: Opportunity and Peril More Places and Opportunities to AppearYou Have to Appear; Chapter 12: Winning in the Media; How to Judge a Media ""Winner""; Your Purpose in an Interview; Taking Control of the Interview; A Common Trap; Framing the Issues; Preparing Your Messages; General Motors Example; The Preparation Process; The ""Cosmetics"" of Being Interviewed; The News Conference; The Ambush Interview; Is It Worth It?; Note; Chapter 13: Media Training: A Modern Day Necessity; Principles of Media Training; Preparing for Positives and Negatives; Uses Outside of Media Interviews; Devote Enough Time to Training Finding the Right Trainer
ISBN:	978-1-118-28697-5 ; 978-1-118-23005-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012600520