Worst Practices as the Lessons Learned in Marketing
Year of publication: |
2011
|
---|---|
Authors: | Agnieszka, Szpitter |
Published in: |
Organization and Management. - De Gruyter Open. - Vol. 5.2011, 148, p. 173-181
|
Publisher: |
De Gruyter Open |
Subject: | benchmarking | best practices | lessons learned | worst practices | new wealth | strategy of value innovation | paradigm | red oceans strategy | blue oceans strategy |
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