Worth the price of admission? : the mediating effect of perceived value on ticket purchase intention
Joris Drayer, Stephen L. Shapiro, and Brendan Dwyer
| Year of publication: |
March 2018
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|---|---|
| Authors: | Drayer, Joris ; Shapiro, Stephen L. ; Dwyer, Brendan |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 1, p. 44-57
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| Subject: | Marketing | Pricing | Tickets | contingent valuation method | identification | perceived value | purchase intention | sport | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Sportmarketing | Sports marketing | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011919181