Would you like to donate your reward points today? : mental accounting and checkout charity
Year of publication: |
2022
|
---|---|
Authors: | Han, Min Chung |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 19.2022, 3, p. 533-553
|
Subject: | Attitude | Checkout charity | Mental accounting | Purchase intention | Reward points | Fundraising | Konsumentenverhalten | Consumer behaviour | Gemeinnützige Organisation | Charitable organization | Wohltätigkeit | Charity |
-
D'Antonio, Jocelyn, (2014)
-
Siti Hasnah Hassan, (2019)
-
Chen, Ming-Yi, (2020)
- More ...
-
Social media commerce: Next frontier in online shopping focused on Chinese consumers
Han, Min Chung, (2019)
-
Han, Min Chung, (2021)
-
Social media commerce : next frontier in online shopping focused on Chinese consumers
Han, Min Chung, (2019)
- More ...