Would you purchase milk from a milk ATM? : consumers' attitude as a key determinant of preference and purchase intention in Uganda
Year of publication: |
2019
|
---|---|
Authors: | Kataike, Joanita ; Kulaba, Jowel ; Mugenyi, Andrew Ronnie ; Steur, Hans de ; Gellynck, Xavier |
Published in: |
Agrekon. - London : Taylor & Francis, ISSN 2078-0400, ZDB-ID 2118634-0. - Vol. 58.2019, 2, p. 200-215
|
Subject: | consumer attitude | hedonic value | intention | milk ATM | preference | utilitarian value | Konsumentenverhalten | Consumer behaviour | Milch | Milk | Uganda | Zahlungsbereitschaftsanalyse | Willingness to pay | Milchpolitik | Milk policy | Milchmarkt | Milk market | Präferenztheorie | Theory of preferences | Milchverarbeitung | Dairy industry |
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