"Wow! It's cool" : the meaning of coolness in marketing
Year of publication: |
2013
|
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Authors: | Rahman, Kaleel |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 6, p. 620-638
|
Subject: | Global consumer culture | Market intelligence | Meaning of cool | Middle east | Symbolic intercationism | Word association | Konsumentenverhalten | Consumer behaviour | Mittlerer Osten | Middle East | Internationales Marketing | International marketing |
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