Writing marketing : literary lessons from academic authorities

Stephen Brown

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word

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Year of publication:	2005 ; Online-Ausg.
Authors:	Brown, Stephen
Publisher:	London : SAGE

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Extent:	Online Ressource (265 p.)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on print version record Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word
ISBN:	978-1-4462-1182-3 ; 978-1-4462-1182-3 ; 978-1-4129-0266-3 ; 978-1-4129-0266-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208225