Wykorzystanie miar finansowych do oceny efektywnos̓ci marketingu
Alternative title: | Using financial measures to assess the marketing effectiveness |
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Year of publication: |
2014
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Authors: | Bondos, Ilona |
Published in: |
Annales Universitatis Mariae Curie-Skłodowska. - Warszawa : Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej, ISSN 0459-9586, ZDB-ID 217654-3. - Vol. 48.2014, 1, p. 35-43
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Subject: | marketing effectiveness | marketing performance measurement | financial measures | marketing transparency |
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