Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Jussara da S.T. Cucato, Flávio S. Bizarrias, Vivian I. Strehlau, Thelma Rocha and Dirceu Silva
| Year of publication: |
2023
|
|---|---|
| Authors: | Cucato, Jussara da S. T. ; Bizarrias, Flávio Santino ; Strehlau, Vivian I. ; Rocha, Thelma ; Silva, Dirceu da |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 35.2023, 3, p. 351-366
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| Subject: | Cultural models | ethnocentrism | preference bias | social capital | xenocentrism | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Sozialkapital | Social capital | Globalisierung | Globalization | Internationales Marketing | International marketing | Markenimage | Brand image | Kultur | Culture | Kulturelle Identität | Cultural identity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2022.2109231 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321486