Yes, “Bait and Switch” Really Benefits Consumers
Year of publication: |
1998
|
---|---|
Authors: | Hess, James D. ; Gerstner, Eitan |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 17.1998, 3, p. 283-289
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Pricing | Promotion | Public Policy | Bait and Switch |
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