Yield management and trust: the effect of variable pricing on consumer trust in a restaurant brand
Year of publication: |
2005
|
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Authors: | McMahon-Beattie, Una ; Palmer, Adrian ; McCole, Patrick ; Ingold, Anthony |
Published in: |
The spread of yield management practices : the need for systematic approaches ; with 13 tables. - Heidelberg [u.a.] : Physica-Verlag, ISBN 3-7908-1582-9. - 2005, p. 55-64
|
Subject: | Preisdifferenzierung | Price discrimination | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Revenue-Management | Revenue management |
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