Yo, Clio! : can historiography save marketing scholarship?
Year of publication: |
2011
|
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Authors: | Brown, Stephen |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 3.2011, 4, p. 449-468
|
Subject: | Marketingtheorie | Marketing theory | Geschichtswissenschaft | Historical studies | Narrative Methode | Narrative method | Bibliometrie | Bibliometrics |
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